[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.laglas.cz\/optimalizace-xml-feedu-v-e-shopu\/#Article","mainEntityOfPage":"https:\/\/www.laglas.cz\/optimalizace-xml-feedu-v-e-shopu\/","headline":"Optimalizace XML feedu v e-shopu","name":"Optimalizace XML feedu v e-shopu","description":"K \u010demu prim\u00e1rn\u011b slou\u017e\u00ed XML feed v e-shopu a co mus\u00ed um\u011bt, aby splnil k\u00fd\u017een\u00fd efekt? Co je XML Tyto…","datePublished":"2020-01-09","dateModified":"2023-05-03","author":{"@type":"Person","@id":"https:\/\/www.laglas.cz\/author\/#Person","name":"","url":"https:\/\/www.laglas.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/baa231f7e1963b29d6549eb0e137b049d877d4e97c51386f463c7d4fc98329bd?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/baa231f7e1963b29d6549eb0e137b049d877d4e97c51386f463c7d4fc98329bd?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"laglas.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.laglas.cz\/wp-content\/uploads\/img_a367081_w3392_t1579504952.jpg","url":"https:\/\/www.laglas.cz\/wp-content\/uploads\/img_a367081_w3392_t1579504952.jpg","height":0,"width":0},"url":"https:\/\/www.laglas.cz\/optimalizace-xml-feedu-v-e-shopu\/","about":["Online"],"wordCount":679,"articleBody":"K \u010demu prim\u00e1rn\u011b slou\u017e\u00ed XML feed v e-shopu a co mus\u00ed um\u011bt, aby splnil k\u00fd\u017een\u00fd efekt?  Co je XML Tyto kan\u00e1ly jsou vytvo\u0159eny v jazyce XML, co\u017e je tzv. obecn\u00fd zna\u010dkovac\u00ed jazyk. Je ur\u010den pro tvorbu dokument\u016f a pro p\u0159enos dat. Proto se nijak nezaob\u00edr\u00e1 vzhledem, a\u010dkoli definov\u00e1n\u00ed za pomoc\u00ed kask\u00e1dov\u00fdch styl\u016f je mo\u017en\u00e9 podobn\u00fdm zp\u016fsobem jako u jazyka HTML. V praxi se jedn\u00e1 o specificky strukturovan\u00fd dokument, kdy se zapisuj\u00ed pot\u0159ebn\u00e1 data a sou\u010dasn\u011b se skrze tento jazyk definuje, co tato data znamenaj\u00ed. Z\u00e1rove\u0148 je nutn\u00e9 p\u0159i psan\u00ed dokumentu dodr\u017eovat p\u0159\u00edslu\u0161nou hierarchii jednotliv\u00fdch zna\u010dek. T\u011bmto zna\u010dk\u00e1m se pak spr\u00e1vn\u011b \u0159\u00edk\u00e1 elementy.  Co je XML feed a k \u010demu je ur\u010den Jedn\u00e1 se o specifick\u00fd typ datov\u00e9ho souboru. V e-shopech m\u00e1 nezastupitelnou funkci zejm\u00e9na p\u0159i exportu zbo\u017e\u00ed do internetov\u00fdch srovn\u00e1va\u010d\u016f. Bez XML feedu se tak neobejdete nap\u0159\u00edklad tehdy, kdy\u017e chcete, aby va\u0161e zbo\u017e\u00ed bylo vid\u011bt na port\u00e1lu Heur\u00e9ka, ale XML tak\u00e9 slou\u017e\u00ed pro p\u0159enos dat do slu\u017eby Google n\u00e1kupy. Tento soubor obsahuje ve\u0161ker\u00e9 pot\u0159ebn\u00e9 \u00fadaje o zbo\u017e\u00ed, kter\u00e9 n\u00e1sledn\u011b jsou ur\u010deny k tomu, aby se takov\u00e9to informace p\u0159edev\u0161\u00edm dostaly k va\u0161im n\u00e1v\u0161t\u011bvn\u00edk\u016fm. V prvn\u00ed \u0159ad\u011b by tak m\u011bl uv\u00e1d\u011bt n\u00e1zev zbo\u017e\u00ed, jeho popis a cenu. XML v\u0161ak m\u016f\u017ee p\u0159in\u00e1\u0161et i roz\u0161\u00ed\u0159en\u00e9 popisy ke zbo\u017e\u00ed v podob\u011b jeho za\u0159azen\u00ed do kategorie nebo data dod\u00e1n\u00ed. Jak m\u00e1 spr\u00e1vn\u00fd XML feed vypadat Proto je pro spr\u00e1vn\u011b vytvo\u0159en\u00fd XML feed prim\u00e1rn\u011b d\u016fle\u017eit\u00e9 co nejl\u00e9pe specifikovat nab\u00edzen\u00fd produkt. Informace by m\u011bly b\u00fdt relevantn\u00ed a srozumiteln\u011b podan\u00e9. Ka\u017ed\u00fd internetov\u00fd srovn\u00e1va\u010d v\u0161ak vy\u017eaduje jin\u00e9 vstupn\u00ed \u00fadaje a odli\u0161nou strukturu. V\u017edy byste se tak m\u011bli informovat o tom, jak m\u00e1 b\u00fdt feed p\u0159esn\u011b nastaven\u00fd.  Nap\u0159\u00edklad optimalizace XML feedu pro ji\u017e zmi\u0148ovanou Heur\u00e9ku vy\u017eaduje velmi p\u0159esn\u00e9 rozli\u0161en\u00ed variant produkt\u016f, kter\u00e9 se mohou li\u0161it v barv\u011b, velikosti \u010di p\u0159\u00edchuti. Jinak hroz\u00ed, \u017ee se v\u00e1m v\u00fdrobky slou\u010d\u00ed do jedin\u00e9ho. Obecn\u011b je mimo\u0159\u00e1dn\u011b d\u016fle\u017eit\u00fd n\u00e1zev produktu. Heur\u00e9ka i dal\u0161\u00ed srovn\u00e1va\u010de trvaj\u00ed na univerz\u00e1ln\u00edm n\u00e1zvu, kter\u00fd obsahuje produktovou \u0159adu a zna\u010dku. Jak XML feed vznik\u00e1 V\u011bt\u0161ina redak\u010dn\u00edch syst\u00e9m\u016f je schopna vygenerovat XML feed automaticky d\u00edky tomu, \u017ee se napoj\u00ed na datab\u00e1zi. Adresa vedouc\u00ed k XML feedu je poka\u017ed\u00e9 odli\u0161n\u00e1, poradit by v\u00e1m m\u011bla um\u011bt ze v\u0161eho nejl\u00e9pe technick\u00e1 podpora va\u0161eho e-shopu, p\u0159\u00edpadn\u011b jeho tv\u016frce. M\u016f\u017ee m\u00edt nap\u0159\u00edklad tvar www.mujobchod.cz\/mujfeed.xml A\u010dkoli si lze pochopiteln\u011b napsat XML soubor dokonce i ru\u010dn\u011b, rozhodn\u011b by to bylo p\u0159i stovk\u00e1ch nebo tis\u00edcovk\u00e1ch polo\u017eek v internetov\u00e9m obchod\u011b zna\u010dn\u011b nepraktick\u00e9. Podobn\u011b zvl\u00e1d\u00e1 ka\u017ed\u00e1 platforma aktualizace informac\u00ed a pr\u016fb\u011b\u017en\u00e9 p\u0159\u00edr\u016fstky zbo\u017e\u00ed a zbo\u017eov\u00e9 vyhled\u00e1va\u010de (nap\u0159\u00edklad tuzemsk\u00e9 Zbo\u017e\u00ed.cz) jsou schopny na toto reagovat a i n\u011bkolikr\u00e1t denn\u011b si na z\u00e1klad\u011b va\u0161eho zad\u00e1n\u00ed stahovat pot\u0159ebn\u00e1 nov\u00e1 data. Lze tak \u0159\u00edct, \u017ee m\u00e1te-li dob\u0159e navr\u017een\u00fd syst\u00e9m, na kter\u00e9m sv\u016fj obchod provozujete, o nic dal\u0161\u00edho se v tomto sm\u011bru starat nemus\u00edte. Pr\u00e1v\u011b k takov\u00fdm pat\u0159\u00ed i e-shopov\u00e9 \u0159e\u0161en\u00ed Zoner inShop, kter\u00e9 v\u00e1m automaticky generuje pot\u0159ebn\u00e9 XML feedy pro zbo\u017eov\u00e9 srovn\u00e1va\u010de. Nav\u00edc v\u00e1m umo\u017e\u0148uje detailn\u00ed \u00fapravy jeho nastaven\u00ed, a to v\u0161e bez p\u0159\u00edplatk\u016f nav\u00edc. Vyzkou\u0161ejte si zcela zdarma plnou verzi e-shopu Zoner inShop na 60 dn\u00ed. Objednat si ji m\u016f\u017eete zde.                                                                                                                                                                                                                                                                                                                                                                                         4.2\/5 - (8 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Optimalizace XML feedu v e-shopu","item":"https:\/\/www.laglas.cz\/optimalizace-xml-feedu-v-e-shopu\/#breadcrumbitem"}]}]