[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.laglas.cz\/nejlepsi-nastroje-pro-analyzu-webovych-stranek\/#Article","mainEntityOfPage":"https:\/\/www.laglas.cz\/nejlepsi-nastroje-pro-analyzu-webovych-stranek\/","headline":"Nejlep\u0161\u00ed n\u00e1stroje pro anal\u00fdzu webov\u00fdch str\u00e1nek","name":"Nejlep\u0161\u00ed n\u00e1stroje pro anal\u00fdzu webov\u00fdch str\u00e1nek","description":"Spr\u00e1va webov\u00fdch str\u00e1nek nen\u00ed jednoduch\u00e1. Vy\u017eaduje spoustu \u00fasil\u00ed, \u010dasu a dovednost\u00ed. Existuj\u00ed ov\u0161em z\u00e1kladn\u00ed n\u00e1stroje, kter\u00e9 v\u00e1m s\u00a0t\u00edm pomohou. M\u016f\u017eete…","datePublished":"2019-06-12","dateModified":"2023-05-03","author":{"@type":"Person","@id":"https:\/\/www.laglas.cz\/author\/#Person","name":"","url":"https:\/\/www.laglas.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/baa231f7e1963b29d6549eb0e137b049d877d4e97c51386f463c7d4fc98329bd?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/baa231f7e1963b29d6549eb0e137b049d877d4e97c51386f463c7d4fc98329bd?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"laglas.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.laglas.cz\/wp-content\/uploads\/img_a348403_w2106_t1563048925.jpg","url":"https:\/\/www.laglas.cz\/wp-content\/uploads\/img_a348403_w2106_t1563048925.jpg","height":0,"width":0},"url":"https:\/\/www.laglas.cz\/nejlepsi-nastroje-pro-analyzu-webovych-stranek\/","wordCount":404,"articleBody":"Spr\u00e1va webov\u00fdch str\u00e1nek nen\u00ed jednoduch\u00e1. Vy\u017eaduje spoustu \u00fasil\u00ed, \u010dasu a dovednost\u00ed. Existuj\u00ed ov\u0161em z\u00e1kladn\u00ed n\u00e1stroje, kter\u00e9 v\u00e1m s\u00a0t\u00edm pomohou. M\u016f\u017eete se s\u00a0jejich pomoc\u00ed snadno dozv\u011bd\u011bt n\u00e1v\u0161t\u011bvnost adres, kter\u00e9 je zaj\u00edmaj\u00ed nejv\u00edce, kde tr\u00e1v\u00ed nejv\u00edc \u010dasu a kter\u00e9 jsou naopak m\u00e1lo nav\u0161t\u011bvovan\u00e9. Poj\u010fme se pod\u00edvat na n\u011bkolik zn\u00e1m\u00fdch, kter\u00e9 m\u016f\u017eete vyu\u017e\u00edt.\t\tGoogle Analytics\tNejpopul\u00e1rn\u011bj\u0161\u00ed n\u00e1stroj, kter\u00fd na internetu m\u016f\u017eete naj\u00edt. Jeho velkou v\u00fdhodou je, \u017ee je zcela zdarma. B\u00e1je\u010dn\u00e1 je tak\u00e9 mno\u017estv\u00ed funkc\u00ed, kter\u00e9 nab\u00edz\u00ed. Pro fungov\u00e1n\u00ed e-shop\u016f je Google Analytics nezbytnost\u00ed, bez kter\u00e9 nemohou \u017e\u00edt. Funkc\u00ed m\u00e1 skute\u010dn\u011b obrovsk\u00e9 mno\u017estv\u00ed. Pokud v\u00e1m nebudou sta\u010dit, m\u016f\u017eete pou\u017e\u00edt tak\u00e9 Google Webmaster Tools. Z\u00a0t\u011bch z\u00e1kladn\u00edch m\u016f\u017eete vyu\u017e\u00edt:\t\tstatistick\u00e9 \u00fadaje o n\u00e1v\u0161t\u011bvnosti (po\u010det u\u017eivatel\u016f, doba setrv\u00e1n\u00ed, lokalita osob),\t\t\u00fadaje o zdroj\u00edch n\u00e1v\u0161t\u011bvnosti (SEO, SEM, PPC, kl\u00ed\u010dov\u00e1 slova),\t\tanal\u00fdza podle obsahu,\t\tinformace o m\u011b\u0159en\u00ed konverz\u00ed (u\u017eite\u010dn\u00e9 zejm\u00e9na pro e-shopy).\t\tCollabim\tJedn\u00e1 se o \u010desk\u00fd program, kter\u00fd dok\u00e1\u017ee sledovat pozice konkr\u00e9tn\u00edho webu ve vyhled\u00e1va\u010di Google a Seznam. Uvid\u00edte tak, jak si vedete v\u00a0z\u00e1vislosti na pou\u017eit\u00e1 kl\u00ed\u010dov\u00e1 slova, kde se u\u017eivatel\u016fm zobrazujete a jak relevantn\u00ed pro n\u011b jste. Stejn\u011b tak se m\u016f\u017eete t\u011b\u0161it na evidenci zp\u011btn\u00fdch odkaz\u016f. Drobnou nev\u00fdhodou je, \u017ee je zdarma pouze pro jednu str\u00e1nku, a to v\u00a0omezen\u00e9 verzi. Plnou si mus\u00edte zaplatit.\t\u00a0\tMajestic SEO\tStejn\u011b jako Collabim i tento n\u00e1stroj slou\u017e\u00ed pro anal\u00fdzu zp\u011btn\u00fdch odkaz\u016f. Zp\u011btn\u00e9 odkazy jsou ty, kter\u00e9 se nach\u00e1zej\u00ed na jin\u00e9m m\u00edst\u011b a vedou k\u00a0va\u0161emu projektu. Jejich z\u00e1kladn\u00edm \u00fa\u010delem je nasm\u011brovat u\u017eivatele na ur\u010ditou str\u00e1nku.\t\u00a0\tM\u016f\u017eete si zaplatit spolupr\u00e1ci s\u00a0jinou str\u00e1nkou, kter\u00e1 v\u00e1s bude propagovat. Ale funguj\u00ed tak nap\u0159\u00edklad i odkazy u sd\u00edlen\u00ed. Kdy\u017e v\u00e1s n\u011bkdo nasd\u00edl\u00ed na sv\u016fj Facebook, Instagram nebo jakoukoli jinou soci\u00e1ln\u00ed s\u00ed\u0165 a lid\u00e9 se k\u00a0v\u00e1m dostanou t\u00edmto zp\u016fsobem, uvid\u00edte to ve zp\u011btn\u00fdch odkazech.                                                                                                                                                                                                                                                                                                                                                                                        4.2\/5 - (13 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Nejlep\u0161\u00ed n\u00e1stroje pro anal\u00fdzu webov\u00fdch str\u00e1nek","item":"https:\/\/www.laglas.cz\/nejlepsi-nastroje-pro-analyzu-webovych-stranek\/#breadcrumbitem"}]}]